Kurani IP & Select Professional Services Work
Overview
BLANK! needed to be more than an online jewelry website, it needed to be a lifestyle, a culture, an experience. The brand was a great platform to design for allowing Kurani to push the limits of CSS, shopping cart functionality, and creative messaging.
The dynamic catalog was created in such a way that excellent natural search engine results were realized early on while providing a unique anchored experience (allowing customers to flip through the catalog while viewing product details).
Key Highlights
- Identity and collateral
- Intuitive navigation with browse by category or material
- eCommerce shopping with inventory and order fulfillment management tools
- Related items for cross-selling opportunities
- Letterbox layout to keep all product browsing above the fold and anchor user
- Layered Flash home page to provide visual impact and feature new product
- Flash zoom tool to improve the user experience and increase sales
- Search engine friendly catalog with feeds to comparison engines
- Online contests/giveaways
- Email opt-in list building with ExactTarget integration
- Email campaign, receipt, auto-responder, etc. creative
- Site exit surveys to garner feedback and optimize site and/or product offering
- Online gift cards/certificates
- Search Engine Marketing (Natural Optimization and PPC)
